It's named Rigel, yes after the star, because it's the brightest star in the Orion constellation.
I'm fooling with different setups at the moment. So far it was cooler without the addition of fans, but I'm trying one intake and one exhaust in various combinations. I like the look though, so we'll see -- I'm not overclocking and as it is nothing gets over 60* so I'm not super worried.